| Author | Tran Thi Lan Anh |
| Note | A project submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business – Management of Technology (VN), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | The project aims to have a better insight of Vietnam automotives market to help Technopro to have a proper marketing strategy in the penetration stage and support to company’s success.
With a case study about Technopro Japan company limited, the project is based on apply 4Ps marketing strategy and qualitative research method of direct interviews with the current garages, car repair center... and who are working in automotives industry. The outcome of the thesis is a specific marketing strategy which will be applied by Technopro to penetrate successfully Viet Nam market since 2014.
The current company’s marketing strategy is based on its clear vision of the company leadership together with the efforts of the entire employees at Technopro Japan to bring more value for customers, and partners. The project will indicate the company’s good plan that is committed to supply quality product to Vietnamese market. |
| Year | 2014 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Bechter, Clemens;Donyaprueth Krairit.; |
| Examination Committee(s) | Kritsadarat Wattanasuwan;Tocquer, Gerard.; |
| Scholarship Donor(s) | Technopro Japan Co., Ltd; |