| Author | Tran Duc Quyen |
| Note | A project submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business - Management of Technology |
| Publisher | Asian Institute of Technology |
| Abstract | We live in the 21 Century; Change is occurring at an accelerating rate, today is not like
yesterday, and tomorrow will be different from today. Continuing today’s strategy is
risky; so is turning to a new strategy. Therefore, tomorrow’s successful companies will
have to heed three certainties:
- Global forces will continue to affect everyone’s business and personal life.
- Technology will continue to advance and amaze us.
-There will be a continuing push toward deregulation of the economic sector.
There are three developments-globalization, technological advances, and deregulationspell
endless opportunities. The portion of marketing sector is increasing in almost
countries in the world including Vietnam. Marketing is a very important job since it
determines the success or failure of a new product. The marketing therefore may vary
from one moment to another, even as delivered by the same provider.
A company can be benchmark in an intensive competition only if it can differentiate its
products and services. For a company, the key success is their marketing for products and
services. Excellent marketing is one of the ways to achieve sustainable competitive
advantage.
After literature review, experts were consulted to assess the applicability of the research
instrument. A questionnaire-based method was used to collect data to verify the
hypotheses. Data were collected from a convenient sampling of 50 potential customers,
mainly from Hanoi, Vietnam.
The study will be used SWOT analysis for marketing plan. And used SPSS software for
data analysis and tested the hypotheses
The research analyzes the results of customer attraction survey to find out what customers
expect and rooms for improvements. Based on the analysis, the research proposes some
recommendations and solutions to bring communications to customers and improve its
customer attraction in order to help filled its soon and keep leading position in the Real
Estate Market. |
| Year | 2012 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Winai Wongsurawat; |
| Examination Committee(s) | Badir, Yuosre ;Tritos Laosirihongthong ; |
| Scholarship Donor(s) | Electricity of Vietnam; |