| Author | Nguyen Van Hao |
| Note | A research study submitted in partial fulfillment of the requirements for the
Degree of Master of Business Administration (Executive), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | In Vietnam, when the economy grows fast and the quality of life increases, healthcare
services’ the quality required is higher and higher. This makes medical equipment market
become very potential. However, this market, growing around 25% – 35 % per years, has
attracted many local and foreign companies; more and more companies are joining in this
business sector causing stronger competition than ever.
VNC is trading company which specializes in Medical – Scientifics equipment lines. It is
supplying medical and scientific equipment to the domestic market, and Cambodia, Lao
market as well. In recent years, the economic growth creates driving forces and impulses
to the development of Vietnamese businesses but it also creates great challenges for the
companies VNC must overcome these obstacles.
This research presents VNC’s identifying and analyzing challenges, obstacles, and
problems that caused to decreasing the competition’s capability and the low performance,
identified VNC’s trading process. It also provides some solutions to solve problems and
recommends how to improve the competitive capability of the company. |
| Year | 2007 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Chairperson(s) | Swierczek, Fredric William |
| Examination Committee(s) | Bechter, Clemens;Sununta Siengthai |