| Author | Nguyen Ngoc Hai |
| Note | A project study submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business – Management of Technology (VN), SCHOOL OF MANAGEMENT |
| Publisher | Asian Institute of Technology |
| Abstract | This study discusses about improving customer satisfaction through deployment 3 main services of Premier Support Services: Services Account Management, Proactive Services, and Problem Resolution Services. To determine which factor affect customer satisfaction will help Microsoft improve customer trust, applying suitable solution to help Premier services be stable and increase in Vietnam. The study will be a practical contribution to the process of selecting the right approach for Vietnam customer case. The applied models which are mention in this study base on a survey and customer feedback about these services |
| Year | 2013 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Chairperson(s) | Swierzcek, Fredric William |
| Examination Committee(s) | Huynh Trung Luong;Bechter, Clemens |