1 AIT Asian Institute of Technology

Retaining and motivating staff for effective performance and loyalty at Siam Cement Trading in Vietnam

AuthorLe Huy Dat
NoteA project study submitted in partial fulfillment of the requirements for the Degree of Master of Business Administration (Executive) in International Business-Management of Technology (VN)
PublisherAsian Institute of Technology
AbstractMotivation is consider like a spirited doping, it does not only happen in work, but also in life and all kinds of sport games. Motivation will contribute big impacts to the business success; it will gain better turnover, customer satisfaction & trust. For the SCTVN, we are facing plenty of external and internal difficulties & challenges such as more competitors, internal fights & less cooperation, talents leave, less coaching on new staffs and operation cost increase. These factors forced SCTVN to set up HR committee and find the core issues to improve the working environment & enhance competitiveness of SCTVN. As acting mainly service, the company concern more on training courses about sale & technical knowledge in order to make employee full confident to deal with customers and suppliers. Beside the staffs, management performance need to most concern since they are leading& running the company, they should carry aspiration to staffs and show willing to stay with company and the fairness and transparent assessment which need to be fully supported & decentralized by the head quarter policies & management so that it show to policy to employees what they put their best efforts will be linked to head office and may get the worthy rewards without afraid of any bias. In general, clear policy from human resource development, sale training support, timely reward & promotion scheme will enhance the work motivation in SCTVN organization.
Year2010
TypeProject
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (Executive) in International Business - Management of Technology (VN/BKK))
Chairperson(s)Sununta Siengthai;
Examination Committee(s)Bechter, Clemens ;Amoussou - Guenou, Roland ;


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