1 AIT Asian Institute of Technology

The influencing factors of higher education planning in the Northeastern region of Thailand

AuthorBenchawan Saengwato
Call NumberAIT RSPR no.SM-19-16
Subject(s)Higher education and state--Thailand--Northeastern
Human capital--Thailand--Northeastern

NoteA research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration
PublisherAsian Institute of Technology
AbstractThe purpose of this study was to determine the factors influencing higher education planning in rural areas. The objectives of this study are: (I) to determine the various factors that influence investment in higher education in Northeast region of Thailand, and (II) study the relationship between the factors. The research sample were people from the northeast region of Thailand who had a bachelor’s degree. Questionnaire was used as research tool where 398 individuals responded. The data obtained from the questionnaire was analyzed in terms of frequency and percentage distribution using mean, standard deviation, correlation coefficient (R), and chi-square test. Logistic Regression was utilized to accomplish the objectives of the study. The study found that the decision to continue higher education for male and female to be significantly different (p < 0.05). Older people were more willing to pursue a higher education than younger people. Moreover, a student’s decision to continue a higher education was found to be significantly affected by the expectation to improve knowledge and skills, and the benefit to the quality of life of the family members, motivating others in the family to pursue higher education and to develop relationship between members of the family.
Year2019
TypeResearch Study Project Report (RSPR)
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (MBA) (Publication code=SM)
Chairperson(s)Vatcharapol Sukhotu;
Examination Committee(s)Vimolwan Yukongdi;Winai Wongsurawat;
Scholarship Donor(s)Royal Thai Government Fellowship;
DegreeResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 2019


Usage Metrics
View Detail0
Read PDF0
Download PDF0