| Author | Vu Thi Thuy |
| Note | A project submitted in partial fulfilment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business – Management of Technology, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Vietnam is considered as one of the fastest growing economies in region. Vietnam joined
the World Trade Organization in January 2007.Vietnam became an official negotiating
partner in the developing Trans-Pacific Partnership trade agreement in 2010. It became
potential market for Foreign Investors. But the global economic crisis, financial inflation
has hurt Vietnam's export-oriented economy, with GDP in 2009-11 growing less than the
7% per annum.
Present in Vietnam since more than 20 years, AG is one of the biggest & the most
prestigious names in the market. However, it is now facing with new challenges; Sales
performance is getting worse with lower rate of orders in takes, poor performance in after
sales service ….. It means that AG will lose their market share if AG is not strong and
competitive enough. AG should be more competitive and make customers more satisfied
with their products and service. Technology available to company and its competitors have
made it easier to duplicate each other’s product. A company outperform rivals only if it can
different its products and services
The research will review, make analysis and evaluate the exiting problems, which might
hinder the development of the company. Base on this, some recommendations to improve
sales performance and marketing strategy for sustainable growth. |
| Year | 2012 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Bechter, Clemens;Sununta Siengthai; |
| Examination Committee(s) | Khang, Do Ba ; |