| Author | Russo, Cesar Ivan |
| Note | A project submitted in partial fulfillment of the requirements for the degree of Professional Master in Corporate Social Responsibility |
| Publisher | Asian Institute of Technology |
| Abstract | Small and Medium Size Enterprises (SMEs) in Myanmar have received less attention in the CSR discussions than big business entering the country. This research investigates social responsibility from a stakeholder theory perspective whilst “locking onto” the practical application of community investment in an SME in Myanmar. Using a historic analysis this research also describes the structural socio economic challenges that the agricultural sectors have faced in the past decades and that have impacted today’s business environment. The main rationale behind an embedded CSR approach is based on the fact that communities, including impoverished ones like the one where the business is to take place, do possess economic and organizational capacities that can be leveraged for the benefit of the communities themselves but that are also an asset for an agribusiness SME. By supporting and promoting farmers in the community to become partners in producing agricultural inputs and milk the company will bring value to its relevant stakeholders – including the shareholders - while promoting the socio economic improvement of the local communities. In sum, this research shows that an SME in the agricultural sector can be designed to be rational in the pursuit of profit and reasonable in the way to make it. |
| Year | 2014 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Professional Master in Corporate Social Responsibility (SM) |
| Chairperson(s) | Grunbuhel, Clemens;Welford, Richard; |
| Examination Committee(s) | Wokeck, Leena ; |