| Author | Seng, Jimmy Sng Poh |
| Note | A project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) |
| Publisher | Asian Institute of Technology |
| Abstract | All airlines, just like any products face a dilemma task of limited attractiveness due to intense competition. The economical volatility, fierce and further rising competition; hence rapid and hefty changes in demand patterns call for fast and flexible re-allocation of capacities, product modifications, adoption of new strategies, innovations etc.
In modifying the market, airline companies must increase its market share by identifying for new niche market segment, style and trends happenings, exploring new opportunities, as well as the economic situation. In modifying the product, airline companies must consider changing the characteristic elements and features such as better cabin comfort, in-flight entertainment and gourmet catering.
To maintain our market share and to defend our strong image, a re-positioning of Austrian Airlines strategies is needed to take us to the next 5 years without changing the “hardware” as she was unable to increase additional frequencies due to shortage of aircrafts in her fleet. Merely carrying out modifications on its existing strategies will not propel Austrian Airlines forward as many competing airlines were already adopting similar strategies and would be able to carry out changes to the existing strategies. |
| Year | 2011 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive)-(EMBA) (Publication code = ESM) |
| Chairperson(s) | Winai Wongsurawat; |
| Examination Committee(s) | Igel, Barbara;Ferguson, David ; |