| Author | Le Nguyen Binh |
| Note | A project study submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business – Management of Technology (VN), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | I realized that a background in civil engineering is not enough for me to be successful in my
current job that constantly requires more of business knowledge and market analysis skills.
Even though AIT EMBA program has brought lots of benefits to me so far, this program is
only a first step in a process of discovering and learning. I am just getting started: the MBA is
a means to an end, not the end itself. Even after acquiring the degree, I still have a lot to do
to remain competitive in the market place.
The goal of this project is to identify the key factors that influence buying decision in the
Pre-Engineered Steel Buildings field, and recommend a selling model for sales engineers to
improve the quality of selling.
This report provides information about the industry concepts that help identify the root cause
of the problem.
The field works and factor analysis were the methods used to identify the key factors that
influenced the Pre-Engineered Steel Buildings choosing decision.
The findings, conclusion and recommendations presented this project will help improve the
quality of works not only in the Kirby case, but also in the Pre-Engineered Steel Buildings
field. |
| Year | 2014 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Examination Committee(s) | Winai Wongsurawat;Luong, Huynh Trung ;Hadikusumo, B Harimurti W; |