| Author | Le Van Huy |
| Note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International Business – Management of Technology (VN) |
| Publisher | Asian Institute of Technology |
| Abstract | Beer market in Vietnam has very good growth rate through the past ten years of about 8.3% (1997-2007) and the growth rate in the past three year (2005-2007) is always more than 2 digits especially. Asia Brewery has very good background to produce good and stable quality beer. However, Asia Brewery hasn’t reach design capacity yet. This is good time to invest to expand market share of the company.
This study investigates potential advantages of Asia Brewery to expand market through developing marketing strategy and creating a new brand. |
| Year | 2009 |
| Type | Thesis |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Beise-Zee, Rian; |
| Examination Committee(s) | Tang, John C.S.;Donyaprueth Krairit ; |