| Abstract | This study was carried in November 2015 to March 2016 in Allahabad provinces, Uttar Pradesh, India to analyze current supply chain of fresh milk. Allahabad province is located at 25.450North, 81.840East and located 3858.3 inch above sea level. The aim of this study was to analyzed the existing supply chain of the fresh milk, determine the problems faced by milkman during the supply of fresh milk from producer to consumer, study the consumer preference of traditional and modern supply chain of fresh milk. Sixty-eight producers, twenty eight retailers, twenty wholesalers, twenty commission agents, eight diary plants and sixty eight consumers were interviewed.
The fresh milk supply chain was supply chain 1 :( from producer to consumer); supply chain 2 :( from producer to retailer to consumer); supply chain 3 :( from producer to commission agent to wholesaler to consumer); supply chain 4 :( from producer to diary plant to retailer to consumer. These supply chain help to transfer fresh milk from rural to urban area.
The problems faced by the milkman during supply chain of fresh milk such as transportation, animal and high price of feed and fodder. On analysis of consumer preference of traditional and modern methods based on freshness, low price and good quality were the most important factors to prefer traditional method. The demand of traditional method in the study area was high compared with modern method.
Through this study analysis shows that price for net marketing, gross marketing and producer’s net profit were significantly higher in supply chains 1. In marketing supply chain 1 the price of fresh milk for consumer was significantly lower than other supply chains. For supply chain 4 total marketing cost, loss, and margin of marketing were significantly higher as comparison of supply chain 1, 2 and 3. Transportation of product, electricity cost and feed and fodder are important elements which influences the cost of fresh milk in different supply chain. There were large decline in market efficiency and producers share in consumer price as the intermediate rises in different supply chain. The problem faces during fresh milk supply chain were solving by improving the storage and transport facilities, correct information and knowledge about the product for production and marketing. This technical information was give financial help in milk or business. The polices and regulation should implement to preserve the quality and hygiene of fresh milk during production and distribution. |