| Author | Pham Tran Luat |
| Note | A project study submitted in partial fulfillment of the requirements for the degree of
Master of Business Administration (Executive) in
International Business – Management of Technology (VN), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Since the bullwhip effect becomes more familiar with Supply Chain Management
nowadays, its implication in the real life of business is also an important concern.
Therefore, in this research, the author tried to deeply dive into real the problem at the
manufacturer - BlueScope Steel Viet Nam (BSV). With the evidence of the bullwhip effect
existence, the author analyzed the root causes that contributed to the effect as well as the
consequences of the effect occurring at BSV. Eventually, he proposed some possible
solutions that can be applied for BSV to mitigate the bullwhip effect. That is also a good
example for other companies in steel industry if they have the similar supply chain design |
| Year | 2013 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Luong, Huynh Trung; |
| Examination Committee(s) | Winai Wongsurawat;Tritos Laosirihongthong; |
| Scholarship Donor(s) | BlueScope Steel Viet Nam Ltd.; |