1
Maket Segmentation and positioning of e-book: a case of National Political Publishing House (NPPH) | |
Author | Nguyen Thi Hai Binh |
Note | A project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International Business – Management of Technology, School of Management |
Publisher | Asian Institute of Technology |
Year | 2013 |
Type | Project |
School | School of Management (SOM) |
Department | Other Field of Studies (No Department) |
Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
Chairperson(s) | Bechter, Clemens;Sununta Siengthai; |
Examination Committee(s) | Swierzcek, Fredric W. ; |