1 AIT Asian Institute of Technology

Maket Segmentation and positioning of e-book: a case of National Political Publishing House (NPPH)

AuthorNguyen Thi Hai Binh
NoteA project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International Business – Management of Technology, School of Management
PublisherAsian Institute of Technology
Year2013
TypeProject
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (Executive) in International Business - Management of Technology (VN/BKK))
Chairperson(s)Bechter, Clemens;Sununta Siengthai;
Examination Committee(s)Swierzcek, Fredric W. ;


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