| Author | Kamonwan Wongvilai |
| Note | A company project submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | criticize about the meaning of sustainable growth, question on how it important in the
competitive market and who should responsible for it. Someone says that sustainability
must focus only in cost of capital while someone says that it must combine with the best
teamwork and trust from stakeholders. Economic, Social and Environmental Concept
should harmonize. But there is no secret formula for sustainable future. Business
theoretical schemes; together with opinions from internal and external stakeholders, can
provide specific sustainable policy for each company.
Besides Information and Technology, Research and Development, Merger and Acquisition
and Innovation, Corporate Communications and Social Responsibility (CSR) is one of the
proposition aspects for sustainability. CSR is like a vaccine, it will protect a company from
bad or wrong perceptions from stakeholders. A vaccine-company will stay longer and
strong enough to be a winner in the competitive market. Initiation a private CSR Center in
company should be the priority action for sustainability. Many leading company
worldwide already developed this tactic. These private sectors collaborate with CSR
Department to achieve mission and vision of the company in long-term.
This Company Project studies on PTT Public Company Limited and the proposition to
initiate PTT Foundation as their power for sustainable future. |
| Year | 2010 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive)-(EMBA) (Publication code = ESM) |
| Chairperson(s) | Dimmitt, Nicholas J.; |
| Examination Committee(s) | Muller, Logan;Venkatesh, Sundar; |