Personalization techniques for e-commerce applications in wireless Internet environment | |
| Author | Nyo Maw |
| Call Number | AIT Thesis no. CS-00-13 |
| Subject(s) | Electronic commerce Wireless communication systems |
| Note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering, School of Advanced Technologies |
| Publisher | Asian Institute of Technology |
| Series Statement | Thesis ; no. CS-00-13 |
| Abstract | Internet access is transforming the way the world operates. The World Wide Web and e- mail are becoming the lingua franca of modern living. In the meantime, the rapidly expanding technology of cellular communication, wireless networks and satellite services will make information accessible anywhere at anytime. Recent advances in wireless data networking and portable information appliances have engendered a new paradigm of computing. In this paradigm the users can carry portable devices have access to data and information services regardless of their physical location or movement behavior. The integration of wireless mobile communications with Internet technology is a challenging trend. In present dynamic business environment, the companies are forced to become more competitive in order to survive. The user paradigm in wireless application environment has changed dramatically, especially in business applications. Users are more rigorous on their interested information, under the notion of "My" domain. This new trend forced business contents and services on the Internet to become user oriented, customized and personalized ones. Among many personalization approaches, Web usage mining, which is an application of the data mining techniques, can extract the usage pattern of users and the knowledge of user preferences. In this study, it has proposed, developed and tested architecture and algorithms for personalization process, performing Web usage mining, which will give user preference pattern |
| Year | 2000 |
| Corresponding Series Added Entry | Asian Institute of Technology. Thesis ; no. CS-00-13 |
| Type | Thesis |
| School | School of Advanced Technologies (SAT) |
| Department | Department of Information and Communications Technologies (DICT) |
| Academic Program/FoS | Computer Science (CS) |
| Chairperson(s) | Phan Minh Dung; |
| Examination Committee(s) | Yulu, Qi;Devadason, Francis J; |
| Scholarship Donor(s) | Asian Institute of Technology Partial Scholarship; |
| Degree | Thesis (M.Eng.) - Asian Institute of Technology, 2000 |