A car infomediary web site for used car management in Thailand | |
| Author | Kanokporn Maneerattanaporn |
| Call Number | AIT RSPR no. SM-00-35 |
| Subject(s) | Infomediaries--Thailand Used car trade--Thailand |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration., School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-00-35 |
| Abstract | Internet has become increasing important to Thai organizations as the number of Thai Internet users jumped dramatically in the past few years. Many Thai organizations have set up their own Web pages to capture the attention of the potential buyers and to develop business relationships. Like other companies, used car dealers in Thailand have gradually moved to advertise their used cars on internet through the Web middlemen that perform as a car classified ads on-line that sponsored by the car magazines. In order to fully exploit the benefits of Internet, the middlemen should be more than on-line advertisement by providing more value added services and reduce the risk of the used car purchasers. This type of Web site, called car infomediary, emerged in U.S. about 5 years ago, but this concept is in infant stage for Thailand. There are two reasons why Web infomediaries are essential for the Thai used car market. First, used car market in Thailand is so fragmented and composes of many small dealers. If they would like to present their products on line, they have to appear where masses of buyers gather which usually is not on individual company site. Second, most of the used car dealers don't have computers or information technology knowledge. In order to construct the real car infomediary for used car in Thailand, the foreign as well as Thai Web sites analysis and potential customer as well as used car dealer survey were conducted. The results were used as resources for building the Web site that differentiates itself from the current car classified ads on-line and also takes the potential car buyers' Internet using pattern as well as their needs into account. Since the Web site has the key function to provide information to the Web users, this study focused mainly on data quality, value added services and risk mitigation policies of existing car infomediary Web sites. Each Web was evaluated base on the Data Quality Framework. Data received from 186 respondents were used in statistics analysis (descriptive, frequency, multiple response, cross tabs) in order to examine the respondent demographic profiles, internet usage pattern and used car purchasing pattern to identify the target group of the Web site and their needs. Data received from 6 used car dealers were used to predict the potential of their cooperation. The result of the research study showed the target group that has a very high potential to become used car infomediary Web users. They are male aged between 30-49 who are Internet users and used to purchase used cars. The other points of the findings were used to construct Web site that reflects to the data consumers' needs. The Web site is available at http://www.car4asia.com |
| Year | 2000 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-00-35 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Bechter, Clemens; |
| Examination Committee(s) | Sununta Siengthai;Aekavute Sujarae; |
| Scholarship Donor(s) | Asian Institute of Technology Partial Scholarship; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2000 |