Expansion of strategic options for Vietnamese textile and garment products into the U.S. market | |
| Author | Tran Van Tu |
| Call Number | AIT RSPR no. SM-00-47 |
| Subject(s) | Textile industry--Vietnam Vietnam--Commerce--United States |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-00-47 |
| Abstract | The world economy is undergoing a fundamental change and the business environment has grown more complex as the result of globalization. Great change has taken place in Vietnam during the recent decade and the change is still going on. The textile and garment industry, as one of fastest developed industries in Vietnam, has made much progress in the past. In the drive for export, the United States of America is becoming increasingly important in the market expansion strategy of Vietnamese textile and garment enterprises. To enter successfully in the U.S. market, the Vietnamese firms should consider different entry alternatives and each strategic option should be weighted in te1m of its advantages and disadvantages. This research study attempts to define the necessary steps that potential Vietnamese companies should be prepared to enter the U.S. market. |
| Year | 2000 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-00-47 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Truong Quang; |
| Examination Committee(s) | Bechter, Clemens;Broustail, Francois-Joel; |
| Scholarship Donor(s) | Asian Institute of Technology; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2000 |