| Author | Hoang Thi My Dung |
| Call Number | AIT RSPR no. SM-00-50 |
| Subject(s) | Reinsurance--Vietnam
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of
Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-00-50 |
| Abstract | Bao Minh Company is the second largest insurance company in Vietnam. The company
provides products and services related insurance and reinsurance and gains a good reputation
in the domestic market. However, in the current fiercely competitive environment, Bao Minh
Insurance Company has faced various difficulties, especially the lack of long term vision. The
objective of this study is to design a long term business strategy for the company.
Based on the examination and analysis of the external and internal ennvironments, the
strengths, weaknesses, opportunities and threats (SWOT) were dete1mined to the company.
Derived from the SWOT, based on the general process of strategy formulation, the study
developed the most appropriate development strategy for the company. Finally,
recommendations for the proposed strategy are suggested. |
| Year | 2000 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-00-50 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Swierczek, Fredric William; |
| Examination Committee(s) | Truong Quang;Bechter, Clemens; |
| Scholarship Donor(s) | DAAD Partial Scholarship; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2000 |