| Author | Kittiphol Tivayanonda |
| Call Number | AIT RSPR no. SM-00-55 |
| Subject(s) | Web sites--Design
|
| Note | A research study submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-00-55 |
| Abstract | Electronic commerce or E-commerce is used as a new strategy within many
business sectors. It is also necessary today to have a web site as one of the
marketing tools for organizations. But, in order to use to the Web site as the tool,
there is one main point that people always forget, which is the attractiveness of
the Web site itself. How attractive is your Web site? Can it attract visitors? What
kind of design should be in the Web site? What the strategies and key factors in
order to design an attractive Web site?
The purposes of the study are to identify the strategies and key factors that
Graphic and Web designers followed in order to create an attractive Web site.
There also will be an example of the Web site that based on the best strategies and
success factors, which has been analyzed in this research. The results of the study
will give the useful direction for anyone who want to create their own attractive
Web site for business use or any use purposes. |
| Year | 2000 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-00-55 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Bechter, Clemens; |
| Examination Committee(s) | Sunanta Siengthai;Aekavute Sujarae; |
| Scholarship Donor(s) | Asian Institute of Technology Partial Scholarship; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2000 |