| Author | Suwimol Sae-Tang |
| Call Number | AIT Thesis no.IM-00-11 |
| Subject(s) | Electronic commerce--Security measures
|
| Note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering, School of Advanced Technologies |
| Publisher | Asian Institute of Technology |
| Series Statement | Thesis ; no. IM-00-11 |
| Abstract | With the advent of the Internet, there is a dramatically growth of data available on the World Wide Web. To reduce information overload and create customer loyalty, Web Personalization has become a significant tool that provides E-commerce businesses with important competitive advantages. Despite the growing interest in personalized systems, it is difficult to implement such a system. This is because many business-critical issues must be considered before the appropriate personalization technique can be identified. In this thesis, online businesses were classified into a number of categories. After that, personalization techniques that are used nowadays in E-commerce businesses were described. Consequently, guidelines for selecting suitable personalization techniques for applications in each Ecommerce business domain were proposed. In the implementation part, a prototype of the Book Recommendation System for Chulalongkorn University Cyber Bookshop was developed. The proposed system provides book recommendations by using a form of computerized-matchmaking called collaborative filtering. Finally, two experimental results demonstrate that the personalized algorithm can produce a better prediction than the nonpersonalized one and that system performance improves when the number of user ratings increases. |
| Year | 2000 |
| Corresponding Series Added Entry | Asian Institute of Technology. Thesis ; no. IM-00-11 |
| Type | Thesis |
| School | School of Advanced Technologies (SAT) |
| Department | Department of Information and Communications Technologies (DICT) |
| Academic Program/FoS | Information Management (IM) |
| Chairperson(s) | Vatcharaporn Esichaikul; |
| Examination Committee(s) | Dung, Phan Minh;Bechter, Clemens; |
| Scholarship Donor(s) | Telephone Organization of Thailand; |
| Degree | Thesis (M.Eng.) - Asian Institute of Technology, 2017 |