| Author | Sivaporn Chavananon |
| Call Number | AIT Thesis no.IM-00-14 |
| Subject(s) | Electronic commerce
|
| Note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Science, School of Advanced Technologies |
| Publisher | Asian Institute of Technology |
| Series Statement | Thesis ; no. IM-00-14 |
| Abstract | Currently, Business-to-Consumer Electronic Commerce, Business-to-Business Electronic Commerce and Electronic Business are widely adopted as a new strategy to gain more business advantages over the competitors. Nevertheless, the success in deploying such electronic business applications does not only rely on business contribution but involves many business factors as well. The purposes of the study are mainly to identify the potential common and specific factors dealing with the success of implementing Business-to-Consumer Electronic Commerce, Business-to-Business Electronic Commerce and Electronic Business, as well as to provide the guidelines for achieving the development of these applications. Principally, the factors are organized into a class of factors: policy factors, organization factors, human resources management factors, business factors, customer relationship management factors, technology factors, security factors and environment factors. Finally, the results of the study will give the useful direction for the future development of Electronic Commerce and Electronic Business in the business environment. |
| Year | 2000 |
| Corresponding Series Added Entry | Asian Institute of Technology. Thesis ; no. IM-00-14 |
| Type | Thesis |
| School | School of Advanced Technologies (SAT) |
| Department | Department of Information and Communications Technologies (DICT) |
| Academic Program/FoS | Information Management (IM) |
| Chairperson(s) | Vatcharapom Esichaikul; |
| Examination Committee(s) | Clemens Bechter;Aekavute Sujarae; |
| Scholarship Donor(s) | Asian Institute of Technology Partial Scholarship; |
| Degree | Thesis (M.Eng.) - Asian Institute of Technology, 2000 |