| Author | Lee, Chin Min |
| Call Number | AIT RSPR no. SM-00-63 |
| Subject(s) | Banks and banking--Taiwan
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| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-00-63 |
| Abstract | This research is proposed for studying the liberalization, internationalization and deregulation policies impacted on Taiwan's banking industry. Even though the policies led to keen competitive environment in Taiwan's financial market, there still were many banks with outstanding performances. This study would like to comprehensively appraise the successful performance of some domestic commercial banks and look into their strategies. Hopefully, effective strategies would be identified and better strategies could be implemented to enhance the competitiveness of state owned banks. The study appraised successful banks by comparison of operating performances, which were according to the report of Business Weekly published on December 27 '99. Their strategies that were obtained through interview and the internal monthly publications include: 1. Improve management system A. Information system B. Quality of Service C. Human resource D. Call Center E. Risk management 2. Increase scope of products A. Strategic Alliance B. Mergers & Ac! uistions 3. Expanding delivery channels . A. Automatic service facilities B. Internet Banking A case study of Land Bank of Taiwan presented the operating problems of LBOT were homogeneous products, management system and customers become more sophisticated without loyalty. The feasible strategies to solve the problems are as follows: 1. In the short term: Focus on real estate related products A. Management system a) Improve quality of service b) Information management c) Employees training B. Scope of products a) Packaged products to different customers b) Strategies Alliance with other industries C. Delivery channels: Expanding delivery channels by automatic service facility 2. In the middle term: Develop consumer banking, corporate banking A. Management system a) Call Center b) Regional Operation Centers c) Customer Relationship Management B. Scope of products iii a) Mergers & Acquisitious b) E business C. Delivery channels 3. In the long term: Enable to create, design and innovate new products and the ability of diversification and integration to become a universal bank Finally, the research presented the major feasible strategies for domestic banks. They are as follows: I. Management system A. Setting up Call Center B. Developing regional operating centers C. Making Customer Relationship Management D. Efficiency Management System 2. Scope of products A. Making strategic alliance with other industries B. Merger and acquisitions with financial related institutions C. Consumer banking D. Designing electronic Innovations |
| Year | 2000 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-00-63 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Tang, John C. S.; |
| Examination Committee(s) | Swierczek, Fredric W.;Bechter, Clemens; |
| Scholarship Donor(s) | Taiwan Provincial Government; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2000 |