E-commerce for package tour operators in Thailand | |
| Author | Preeda Limchanapa |
| Call Number | AIT RSPR no. SM-00-68 |
| Subject(s) | Electronic commerce--Thailand Package tours--Thailand |
| Note | A research submitted in paiiial fulfillment of the requirements for the degree of Master of Business and Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-00-68 |
| Abstract | E-commerce now is a set of revolution of the way to do business. Benefits of ecommerce are increasing in effectiveness and efficiency in trade. Effectiveness comes from improving and adapting the products and service more suitably for the customer's needs. Efficiency comes from cost reduction in many ways. This revolution in trading can be viewed as the next step in trading between buyers and sellers. Because the Internet commerce is a new way to do business, many companies tried to use e-commerce in their business including Thai tourism industry which is the fastest growing business sector in Thailand. However, Thai tour operators might face some difficulties in connecting to the Internet world because they lack of computer experts and know-how about e-commerce. So there is an opportunity for e-commerce service provider to serve Thai tour operators. In order to do that the price and functions that will be offered to Thai tour operators should be identify. Therefore the purposes of this research are to identify purposes of using the Internet of Thai tour operators as well as to investigate the price that tour operators are willing to pay for Web site, fmthermore the payment system after having Web will also be investigated. Finally prototype portal Web site solution for Thai tour operators 'Thaiexcursion.com' will be presented |
| Year | 2000 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-00-68 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Bechter, Clemens; |
| Examination Committee(s) | Sunantha Siengthai;Aekavut Sajarae; |
| Scholarship Donor(s) | Asian Institute of Technology Partial Scholarship; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2000 |