| Author | Le Chien Thang |
| Call Number | AIT RSPR no. SM-00-84 |
| Subject(s) | Internet service providers--Vietnam
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| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-00-84 |
| Abstract | The research study was carried out in response to the change in the business strategy of Vietnam Connection Company Limited (VCC). The company decided to shift to quality focus because its competitive advantage-uniqueness of the subscription service package- is fading away. The research study objective was to get a thorough insight into different aspects of the service quality of the Internet connection service of VCC. The research study fulfilled its objective by first describing and analyzing the service concept and the service delivery processes. Then, it proceeds to identify the service attributes, which bring value to customers. Next, efforts were taken to measure the service quality so as to pinpoint performance gaps as well as the degree of essentiality of service attributes. Finally, in the light of the research findings, recommendation was given for the improvement of service quality |
| Year | 2000 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-00-84 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Do Ba Khang; |
| Examination Committee(s) | Tocquer, Gerard.;Bechter, Clemens; |
| Scholarship Donor(s) | Government of Switzerland/SDC (SAV); |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2000 |