1 AIT Asian Institute of Technology

Technological strategy of Thai Tuan Textile Co., Ltd.

AuthorDoan Thanh Hai
Call NumberAIT RSPR no. SM-00-85
Subject(s)Textile industry--Vietnam

NoteA research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration, School of Management
PublisherAsian Institute of Technology
Series StatementResearch studies project report ; no. SM-00-85
AbstractThe role of private companies in Vietnamese economy proves more importantly day by day due to their noticeable contributions of economic development. Most of them are small and medium companies, especially in textile-garment industry. Though textile is the industry dominated by the state sector, some of private companies in which there is Thai Tuan Textile Co. Ltd. prove their effectiveness and efficiency in terms of using technology to make competitive advantage in the fiercer market. This research took Thai Tuan Textile Co. Ltd. as a case study to find the factors creating its competitive advantage through launching ahead its fabric products to market. By analyzing the process of forming technology strategy, this study highlights the ways of using effectively the limit capital - the concentrate problem of Vietnamese present business- for technological investment. The research also gave some recommendations for Thai Tuan Textile Co. Ltd. to implement better its technology strategy. This can helps it maintaining present position and cope with the competitive pressure when Vietnam will implement CEPT (Common Effective Preference Tariff) Scheme in 2006 due to the joint of AFTA (ASEAN Free Trade Area)
Year2000
Corresponding Series Added EntryAsian Institute of Technology. Research studies project report ; no. SM-00-85
TypeResearch Study Project Report (RSPR)
SchoolSchool of Management
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (MBA) (Publication code=SM)
Chairperson(s)Hyun, Young-suk.;
Examination Committee(s)Truong Quang;Stoessel, Hans;
Scholarship Donor(s)Government of Switzerland/ Swiss Development Cooperation (SAV);
DegreeResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 2000


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