| Author | Pham Minh Thang |
| Call Number | AIT RSPR no. SM-00-88 |
| Subject(s) | Export marketing--Vietnam
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| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-00-88 |
| Abstract | SEAPRODEX, one of leading fishery exporters of Vietnam and South-East Asian has been facing up with difficulties in expanding its export markets. It is recognized that U.S is a potentially high growth market for SEAPRODEX in the coming time provided a proper export strategy of the company. By external scanning regarding to the U.S market, this study generates the favorable opportunities for SEAPRODEX to jump into this market. By internal scanning, the analysis proves SEAPRODEX potential capability to directly enter U.S market. The main part of this research aims at formulating an appropriate export strategy framework for SEAPRODEX in U.S. market, realizing its available opportunities and effectively exploiting its competitive advantages. The recommended export strategy covers entry strategy, location strategy and marketing strategy for SEAPRODEX. |
| Year | 2000 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-00-88 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Swierczek, Fredric William; |
| Examination Committee(s) | Truong Quang;Bechter, Clemens; |
| Scholarship Donor(s) | The Government of Switzerland/Swiss Development and Cooperation (SAV); |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2000 |