| Author | Mehmood, Shahid |
| Call Number | AIT RSPR no. SM-01-14 |
| Subject(s) | Tourism--Pakistan
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-01-14 |
| Abstract | The purpose of this study is two-folds. The first objective is to provide an overview of Pakistan's
tourism industry. The second objective is to look into the problems faced by the Tourism Industry
of Pakistan and to provide recommendations for policy makers, keeping in mind the strength,
weaknesses, opportunities and threats that the Pakistan Tourism Industry is faced with.
From this research, we found that the tourism industry can make important contribution to the
overall growth of the Pakistani economy. Tourism can increase the country's income,
employment, and foreign exchange earnings. During the research we found that Pakistan has a lot
of potential to create an affluent tourist sector and can attract much needed foreign exchange and
international support.
The country is currently lacking the infrastructure and transportation facilities to attract masstourist, and most important, the perceived political instability of the country keeps tourists and,
hence, investors away. The political and military malaise and instability is perceived - rightly or
wrongly - by the outside world as the main reason to avoid traveling and investing in Pakistan.
Problems faced by the Pakistan Tourism industry are divided into six main categories:
government level problems, problems faced by tourists, environmental problems, institutional
problems, marketing problems, and cultural problems.
To promote its tourist sector - in fact, an economic activity - the government has to create a good
investment environment in order for money and eventually tourists to flow in.
Initially, globetrotters and traditional backpackers should be targeted in order to gradually expand
mass-tourism. Facilities and infrastructure can develop with the expansion of the focus groups. It
is clear that the major challenges for the development of a tourist sector in Pakistan lie with the
government. |
| Year | 2001 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-01-14 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Tang, John C.S.; |
| Examination Committee(s) | Sununta Siengthai ;Igel, Barbara; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 |