| Author | Maennel, Andreas |
| Call Number | AIT RSPR no. SM-01-61 |
| Subject(s) | Automobile industry and trade--Thailand
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of
Master of Business Administration, School of Management
|
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-01-61 |
| Abstract | Thailand's automotive industry went through a series of serious changes during the
last decade. Years of heavy growth at the beginning of the 1990s were followed by two
years of almost diminishing local demand. The car market in Thailand peaked in 1996,
with sales of approximately 174,000 units. Mirroring the economy, sales then fell by more
than 73% to just 46,400 units by the end of 1998 before recovering to around 80,000 units
at the end of 2000. However, a slowdown could have been witnessed at the end of the year
2000 already. With another economic slowdown anticipated by most economic research
institutes, vehicle sales will remain sluggish in the year 2001.
The competitive structure of Thailand's automotive industry remained almost
unchanged in recent years. Japanese vehicle manufacturers captured 80% of the Thai
market in the year 2000. This dominance remained largely unchallenged for years, despite
heavy investments of Ford, GM and European manufacturers.
Toyota remained the market leader in Thailand's passenger car segment, followed by
Honda, the same constellation for years. Nissan improved its position mainly due to the
introduction of the new Sunny. European manufacturers like Mercedes-Benz, BMW and
Volvo are dominating the market for luxury vehicles.
The objective of this paper is to give a comprehensive overview over Thailand's
automotive industry. Due to the large relevance economical and political issue on the
industry, this paper is providing an intensive overview over the political and economical
system of the Kingdom of Thailand as well. |
| Year | 2001 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-01-61 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Johri, Lalit M.; |
| Examination Committee(s) | Bechter, Clemens ;Sununta Siengthai ; |
| Scholarship Donor(s) | European Commission of the European Union
(PTS Program) ; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 |