Information technology use in the Thai banking industry : a case study of the Siam Commercial Bank | |
| Author | Wisar Peerawit |
| Call Number | AIT RSPR no. SM-01-66 |
| Subject(s) | Banks and banking--Thailand--Data processing Information storage and retrieval systems |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-01-66 |
| Abstract | Developed countries have been using information technology extensively in various industries (manufactming as well as services) especially for industry that is heavily dependent on information, like banking industry. IT is changing the way banks operate. It is affecting the entire process by which banks create their products and also is reshaping the product itself; the entire package of services and information that bank provide to create value for their customers. IT is changing market characteristics. Markets are no longer building on face-to-face interaction. The conversational dealing systems are replaced by real time updated communication networks. IT has spread to the banking and financial service sectors in developing countries. Nowadays, IT is used by Thai banks as a competitive weapon, as a new channel to contact customers and offer new products and services. This research study presents the cun-ent situation of IT use in Thai banking industry, analyzes the impact of IT use on Thai banking industry, and assesses the trends of IT use in banking industry. Moreover, this research uses the Siam Commercial Bank (SCB) as a case study to present those issues at the level of the film. Based on the study, IT investment in SCB appears to be underutilized. However, the bank should continue to invest otherwise bank will face the possibility of losing competitive edge in the future. In addition, the bank should apply first-mover strategy to attract customers without the presence of competitors by investing in new value added channel and outsource utility business application. Further, SCB should use multi-channeled distribution strategy and customer relationship management strategy to retain existing customers and acquire new customers. |
| Year | 2001 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-01-66 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Tang, John C.S.; |
| Examination Committee(s) | Sununta Siengthai ;Bechter, Clemens; |
| Scholarship Donor(s) | Siam Commercial Bank; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 |