A web application for the tourism industry in Hanoi | |
| Author | Dinh Huu Son |
| Call Number | AIT RSPR no. SM-01-76 |
| Subject(s) | Tourism--Vietnam--Hanoi Web sites--Vietnam--Hanoi |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-01-76 |
| Abstract | This research is can-ied so that the reality of tourism industry in Hanoi is understood. Several scopes such as banking, internet service etc. will be assessed. Most importantly, a qualitative survey is carried out to understand what tourists and foreigners who live permanently expect from a website for tourism purpose. Another qualitative survey of managers and officials of tourism industry is done to uncover their thinking towards Internet. What are their cmTent problems of not launching internet as a competitive weapon. From the problems of "customers" and those of "suppliers", we come to a solution of how to solve the conflict. An application (website) is created as the illustration of the solution. The problems of this model are highlighted and solutions are suggested The business model can not be a perfect solution. Yet, it is worth looking at it so that further innovative ideas can follow. |
| Year | 2001 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-01-76 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Bechter, Clemens; |
| Examination Committee(s) | Quang, Truong ;Stoessel, Hans; |
| Scholarship Donor(s) | Government of Switzerland/ Swiss Development Cooperation (SAV) ; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 |