| Author | Nguyen Thanh Hong Duc |
| Call Number | AIT RSPR no. SM-01-90 |
| Subject(s) | Consumption (Economics)--Vietnam--Surveys
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| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-01-90 |
| Abstract | Globalization and technology development have changed the ways that manufacturing companies used to compete in the market place. One reason for this focus is that competitive parity has been reached in many manufactured goods, meaning that product quality alone can no longer differentiates one producer from another. Low price as a differentiating strategy is also disappearing, especially as companies face the reality that they and their competitors accomplish little more in ptice wars than to eliminate their own margins. Wining customer loyalty is one of very few ways that a company can do in order to prosper or even survive in today market. The research ttied to develop a method that can be used in manufacturing companies to develop and deliver product that beyond customer expectation. Sony Vietnam was considered as a typical example throughout the research and customer satisfaction survey was carried out. The research has achieved the setting objectives and it will be a valuable reference for Sony Vietnam and other manufacturing companies. Firstly, It has developed successfully a model of relationship between quality-perceived value and customer loyalty. Secondly, It has developed a list of quality attributes that considered important by Vietnamese customers in electronic field. Thirdly, the research has showed the current level of operation of Sony in delivering product and services to customers. Finally, It has pointed out a guideline for improvement when moving customers to higher level of satisfaction. |
| Year | 2001 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-01-90 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Broustail, Joel Francois; |
| Examination Committee(s) | Khang, Do Ba, Bechter, Clemens; |
| Scholarship Donor(s) | Government of Switzerland/SDC (SAV); |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 |