| Author | Tran My Hanh |
| Call Number | AIT RSPR no. SM-01-93 |
| Subject(s) | Industrial productivity--Vietnam
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of
Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-01-93 |
| Abstract | Consulting services in investment used to develop very fast in Vietnam since 1987, when the
Law on Foreign Investment was issued to facilitate the economic renovation policy.
In recent years, due to a big fall in foreign investment, companies operating in this field,
especially local companies have been facing the survival test as they are losing key customers.
The Consulting and Research Company for Technology Transfer and Investment
(CONCETTI) is a typical case.
The Company used to be very successful in the period between 1988 and 1997. However, its
smooth operation has been damaged by the loss of its target market. The Company has been
left with little alternatives, but to change its strategy radically.
This study aims at formulating strategies for the Company to cope with changes in the
environment. In doing so, it begins with analyses of external and internal environment to
identify opportunities, threats, strengths and weaknesses of the Company (SWOT analysis).
On the basis of SWOT analysis, a new strategy and an implementation plan are formulated to
help the Company overcome the current difficulties and further develop for survival in the
long te1m. |
| Year | 2001 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-01-93 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Quang, Truong; |
| Examination Committee(s) | Deussen, Arne ;Stoessel, Hans; |
| Scholarship Donor(s) | The Government of Switzerland/ Swiss Development
Cooperation (SA V) ; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 |