| Author | Tran My Hanh |
| Call Number | AIT RSPR no. SM-01-96 |
| Subject(s) | Tourism--Vietnam
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master
of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-01-96 |
| Abstract | Tourism is one of the most important industry of BaRia-VungTau province. In recent
years, tourism has contributed greatly to the budget and development of VungTau City. In
order to sustain this vital source of incomes, development and competence, studies have to
be canied out so as to shed light on the real and potential situation of tourism which leads
to get precise information for appropriate and effective planning, ยท policies. In this report,
the research study may provide useful information for planning and development of
destination mix of VungTau City tourism industry.
The objectives of the research study are to measure the priorities of elements of destination
mix in a coastal tourism area, to measure tourists' perceptions towards destination mix of
VungTau city and to overview the realities of destination mix of VungTau tourism. From
such information, an analysis of current situation and an improvement plan for destination
mix of VungTau city will be done.
Through literature review and interview with experts in the tourism industry, thirty two
sub-elements of attractions and services of coastal destination are identified. These thirty
two sub-elements are grouped into seven groups of elements: attractions, facilities,
infrastructure, service, hospitality, cost of service and marketing. It can be called the
destination mix Model.
The relative priorities of all sub-elements, and elements will be ranked by using AHP
method. Based on the framework, questionnaire is constructed, to get tourist perception
towards all elements of destination mix of BaRia-VungTau tourism. Based on the
framework, the author also conducted interview and collected secondary data of BaRiaVungTau destination mix. From these findings, attractiveness of BaRia-VungTau
destination will be discussed and analyzed. The major problems facing BaRia-VungTau
destination also mentioned.
Finally, recommendations for developments and planning of destination mix are made
based on the above analysis. The study results may provide useful information for local
government, local tourism bureau, travel agencies, investors and other related sectors in
planning, managing, and development tourism destination mix in a more effective and
efficient way.
|
| Year | 2001 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-01-96 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Swierczek, F. W.; |
| Examination Committee(s) | Quang, Truong ;Bechter, Clemens ; |
| Scholarship Donor(s) | Government of Switzerland/ Swiss Development
Cooperation (SA V) ; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 |