Personalization and customer relationship management for online customers in hotel industry | |
| Author | Saw Nixon Eway |
| Call Number | AIT RSPR no.IM-02-07 |
| Subject(s) | Hotels--Reservation systems Reservation systems |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Science, School of Advanced Technologies |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. IM-02-07 |
| Abstract | Due to the rapid increase in mass tourism in Japan, Korea, Taiwan, Hong Kong and South East Asia, this situation was changing remarkably. In 1996, the East Asia and Pacific region's market share of international tourist arrivals reached 16%, more than doubling the figure in early 1980s. With the growth rate annually around 10%, the East Asia and Pacific region has been observed as a phenomenal growth in the international tourism market (WTO, 1997). Hotel Industry is one of the major sectors of Travel Industry and it has a lot of potential for income generation in most countries. Hotel reservation is important and hotels have to provide enough information for their customers. Online reservation helps their customers to reserve rooms and facilities of such hotels. Personalization can customize the information for regular customers and it improves the mutual profit for hotels and their customers. If hotels can provide enough and satisfactory information to customers, they can get regular customers and as a result they can extend their business. This research study will emphasize on the attitudes and expectations from online customers and will provide them the information as close as they need. If hotels can improve their reservation for online customers, they can eliminate unnecessary cost for labour and human errors. |
| Year | 2002 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. IM-02-07 |
| Type | Research Study Project Report (RSPR) |
| School | School of Advanced Technologies (SAT) |
| Department | Department of Information and Communications Technologies (DICT) |
| Academic Program/FoS | Environmental Engineering (EV) |
| Chairperson(s) | Vatcharaporn Esichaikul; |
| Examination Committee(s) | Haddawy, Peter; Guha, Sumanta ; |
| Scholarship Donor(s) | Asian Institute of Technology partial; United Board for Christian Higher Education in Asia (UBCHEA); |
| Degree | Research Studies Project Report (M. Sc.) - Asian Institute of Technology, 2002 |