Marketing strategy for mobile devices in Cambodia : a case study of CAM GSM Company Limited | |
| Author | Tep Tino |
| Call Number | AIT RSPR no. SM-01-71 |
| Subject(s) | Mobile communication systems--Cambodia Mobile communication systems--Cambodia |
| Note | A research study submitted in partial fulfillment of the requirement for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-01-71 |
| Abstract | As the country's economic situation has been developed, the local market, time by time, has been freely opened, and the customers become more sophisticated, many companies are likely to invest and expand their business obviously and particularly in mobile communication involving in service providers or mobile operators. Accordingly, as we approach the new millennium, marketing is becoming even more important in which these also play a remarkable role in Cambodian market. As a result, the strong competition has been rising notably days by days among all telephone mobile companies in order to get the biggest market share. Obviously, the mobile communication is one of the most profitable segments in Cambodian Market. This research study is an analysis of the marketing strategies in the mobile communication in the Cambodian market. A case wise approach has been followed to critically study and analyze the marketing practices and strategies of CamGSM Company Limited and some major players in the mobile communication companies in Cambodia. The factors affecting strategic decisions and the environment in which the CamGSM Company Limited exists has also been examined. Bearing in mind, this research study aims at the development of marketing strategies for CamGSM Company Limited (MobiTel). Thus, it is necessary to analyze external factors including economic factors, key social, political, governmental and legal factors, supporting activities analysis, market condition analysis, distribution analysis and competition analysis in order to identify opportunities and threats for MobiTel. Furthermore, the internal environment and analysis of the company need to be discussed and considered to determine its strengths and weaknesses. Besides, this research study suggests and recommends a feasible competitive marketing strategy to achieve the marketing objectives of the company in domestic market |
| Year | 2001 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-01-71 |
| Type | Research Study Project Report (RSPR) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Bechter, Clemens; |
| Examination Committee(s) | Swierczek, Fredric William;Broustail, Francois Joe; |
| Scholarship Donor(s) | Government of France; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 |