| Author | Thy Hourn |
| Call Number | AIT RSPR no.SM-01-116 |
| Subject(s) | 0 Business planning--Cambodia
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master
of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-01-116 |
| Abstract | The need to rehabilitating the country, the Royal Government of Cambodia has paid much
attention to the development of all domains. Education is one of the hottest issues that the
government has put in priority list. While it has been occupying the basic education, i.e.
p1imary and secondary level, the higher education is stai1ing to be privatized and doing
business in this domain has become a challenge.
The study of this business plan is to make sure that doing business in educational field in
Cambodia is appropriate and viable. It will study in details all competition dimensions in the
domain. To improve and better serve in this market in Cambodia, the National Center for
Practical Skills has studied all weaknesses and strengths of all major actors by identifying all
natures of risks related to it and made a contingency plan for itself.
This paper will consist mainly of (1) market research, which includes all inf01mation about
education in Cambodia, market segment, and competition analysis, (2) services offered by
the NCPS which will describe the objective and strategies, selling tactics, and p1icing
strategy, (3) Description of risks related to its business and the contingency plan to
overcome the foreseen problems, (4) financial analysis that will explain how much capital
the NCPS needs to stai1 up its business and its cash flow projection during the next five
years of operation. |
| Year | 2001 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-01-116 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Broustail, Joel F.; |
| Examination Committee(s) | Basso, Olivier;Nguyen Cong Thanh;Plichon, Catherine ; |
| Scholarship Donor(s) | Government of France; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 |