1 AIT Asian Institute of Technology

Implementation of a balanced scorecard technique for performance evaluation of a real estate company

AuthorChaichan Prangbang
Call NumberAIT Thesis no.ST-02-17
Subject(s)Real estate business
Work measurement
NoteA thesis proposal submitted in partial fulfillment of the requirements for the degree of Master of Engineering
PublisherAsian Institute of Technology
AbstractTo manage business function of real estate company is one of the most difficult tasks because each business function has unique character. Since now, there is no proper and effective system for managing performance of business unit of Nichada Thani Company. This study is conducted in order to identify the most appropriate business function for applying the performance measurement system focused balanced scorecard concept, to identify relevant and appropriate Key Performance Indicators (KPIs) and to implement investigate and recommend the concept implementation problem. The balanced scorecard is an appropriate tool to identify KPIs because it integrates four critical perspectives such as financial, customer, internal business process, and learning and growth perspectives. The construction department of Nichada Thani, real estate Company, was selected for the most appropriate business unit for the concept implementation. To ensure the practicality of KPIs, the management team of the construction department performed the KPI validation. Therefore, the completed sets of KPIs with weight are systematically developed. Thereafter, the performance of construction department was evaluated based on the information of one project of the company. As the results, the study developed the recognition areas for the concept implementation problem as well as the recommendations. The most critical factor for the concept implementation is the commitment from all participants. Therefore, appropriate KPIs can be used as an effective performance management system of the construction department.
Year2002
TypeThesis
SchoolSchool of Engineering and Technology (SET)
DepartmentDepartment of Civil and Infrastucture Engineering (DCIE)
Academic Program/FoSStructural Engineering (STE) /Former Name = Structural Engineering and Construction (ST)
Chairperson(s)Chotchai Charoenngam
Examination Committee(s)Ogunlana, Stephen O. ;Pichai Nimityongskul
Scholarship Donor(s)Royal Thai Government (Partial Program)
DegreeThesis (M.Eng.) - Asian Institute of Technology, 2002


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