| Author | Gilbert, Olivier |
| Call Number | AIT RSPR no.SM-03-33 |
| Subject(s) | Retail trade--Thailand
|
| Note | A research study submitted in paitial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-03-33 |
| Abstract | The past years saw an unprecedented battle for market share between retailers in Thailand,
with nationalistic rhetoric attempting to dive1t attention from the key issue: What's best for
the customer?
The quote of "if you don't discount you'll lose business fast" seems to be the issue here.
Money is likely to talk louder than nationalistic appeals to the public not to purchase from
the lower-priced "foreign store" down the road. Besides small retailers' calls for protection
from the government, Prime Minister Thaksin is not willing to discourage foreign
investment and deter modernisation of the trade system.
The expansion of hype1markets has not only affected traditional groce1y shops, but also
foreign supermarket chains and depa1tment stores. Repositioning strategies to counter
discount prices are often to move up-market by improving the quality of products and
services. Retail business is in constant mutation and only the fast moving chains will keep
their market shares. New fo1mats are also created in order to capture niche markets such as
petrol station convenience stores and modem inner-city workers supermarkets. |
| Year | 2003 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-03-33 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Amoussou-Guenou, Roland; |
| Examination Committee(s) | Sununta Siengthai;Dimmitt, Nicolas J.; |
| Scholarship Donor(s) | -; |
| Degree | Research report (M.Sc.) - Asian Institute of Technology, 2003 |