Promotional concepts for higher education institutions : a case study of the EMBA program at School of Management, AIT | |
| Author | Supamas Kasamwattanakul |
| Call Number | AIT RSPR no. SM-02-34 |
| Subject(s) | Education, Higher Promotions |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-02-34 |
| Abstract | International Executive MBA program, provided by School of Management at Asian Institution of Technology in Thailand, is a well-known institution of higher education in Asia. The program is designed to deliver the international teaching standard through practical learning approach. It is facing the question of marketing communication to attract Thai participants. This study deals with the analysis of Thai senior employee's attitudes and factors involving higher educational decision-making in EMBA program, to analyze present promotion activities of the school. Thus, it is necessary to design and collect info1mation from distributing of questionnaire and from interviewing of educational expe1ts and promotion agency apart from supporting of all related secondary data. Following the analysis and assessment of the promotion of the program, the promotion plan within the budget of 200,000 Baht for the year 2002 is proposed and future marketing communication are recommended to achieve the marketing objective of the school. |
| Year | 2002 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-02-34 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Bechter, Clemens; |
| Examination Committee(s) | Swierczek, Fredric William;Sununta Siengthai;Jallat, Frederic; |
| Scholarship Donor(s) | Royal Thai Government Fellowships; |
| Degree | Special Studies Project Report (M.B.A.) - Asian Institute of Technology, 2002 |