Customer satisfaction and retention in textile industry : a case study of Beximco Textiles Ltd., Bangladesh | |
| Author | Jahan, Sarwoar Md. |
| Call Number | AIT RSPR no. SM-02-72 |
| Subject(s) | Textile industry--Bangladesh Consumer satisfaction--Bangladesh |
| Note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-02-72 |
| Abstract | Global textile/apparel h·ade is going to be fierce after 2004. Bangladesh earns 76% of its foreign currency from this sector. Beximco group, the largest conglomerates in Bangladesh have been competing globally in this h·ade successfully for the last ten years. And this case study is a profound analysis of Beximco textiles Ltd. (a concern of Beximco group), its customer, and its customer satisfaction. Customer satisfaction is buzzwords in today's business world. Statting from the exploration of the global textile/apparel business environment, study discusses all the product/service quality attributes applicable for textile/apparel business in evaluating customer satisfaction. Research provides clear idea of BTL's interaction with its customers in this h·ade. Thus evaluate the extent of customer satisfaction of BTL's customer, and recommends how to improve in order to be more competitive in this global business. This case study for Beximco Textiles Ltd can be implicative for other textile/apparel indushy in order to satisfy its customer. |
| Year | 2002 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-02-72 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Paul, himangshu; |
| Examination Committee(s) | Broustail, Francois Joel;Truong Quang; |
| Scholarship Donor(s) | NORAD, Government of Norway; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2002 |