Formulating competitive strategies in digital product and service markets : a case study of ACE Data Systems Ltd. | |
| Author | Aung Kyaw Linn |
| Call Number | AIT RSPR no. SM-02-73 |
| Subject(s) | Computer software industry--Marketing--Myanmar Information technology--Marketing--Myanmar |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-02-73 |
| Abstract | The software industty in Myanmar is steadily growing in recent years. The market is regarded as small but promising with the potential of higher demand in the future. Due to the unique attributes of the information market and digital economy, competition among software companies and the growth trend requires local software companies in Myanmar to have appropriate competitive strategies. This research tries to explore the IT development and present IT market situation in Myanmar and competitive strategies of the local software companies in Myanmar with special reference to ACE Data Systems Ltd. Based on the findings of the research study, the suitable competitive strategies for ACE Data Systems in order to sustain its market leadership role in the highly competitive software market, some recommendations have been made for Myanmar government and software industry in Myanmar. |
| Year | 2002 |
| Corresponding Series Added Entry | Asian Institute of Technology.|tResearch studies project report ; no. SM-02-72 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Park, John-Chan; |
| Examination Committee(s) | Sununta Siengthai;Singha Chiamsiri;Jallat, Frederic; |
| Scholarship Donor(s) | Asian Institute of Technology- Partial Scholarship; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2002 |