Awareness of Vietnam as a destination for pleasure travel to Thai tourists and potential tourists | |
| Author | Nguyen Phuong Anh |
| Call Number | AIT RSPR no.SM-03-60 |
| Subject(s) | Tourism--Vietnam Tourists--Vietnam |
| Note | A research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-03-60 |
| Abstract | A destination image is the beliefs, ideas, impressions, knowledge, prejudice, understandings and emotional thoughts regarding the destination, which is perceived by tourists and potential tourists. The destination image plays important role in travel buying decision-making. The decision to purchase a tourism product is a result of complex process. Influence factors include motivation, personality, perception, learning, socioeconomic influences, cultural influences, family influences, and reference group influences. Perceptions and learning shape destination images of choice. Destination marketers work in trying through promotion to affect the perceptions of a destination, given the relative small influence promotional campaign can make. Destination marketing increases consumer awareness of destination creates an overall image for the destination and increases the effectiveness of product-specific promotions. This research will study the awareness of Vietnam as a Destination for Pleasure Travel to Thai tourists and potential tourists. Identifying destination image perceived by Thai tourists and potential tourists is relevant in specifying target segments, offering appropriate tourism product and services, and launching advertising campaign in Thai market. |
| Year | 2003 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-03-60 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Swierzeck, Fredric William |
| Examination Committee(s) | Truong Quang; Speece, Mark |
| Scholarship Donor(s) | Government of France |
| Degree | Research report (M.Sc.) - Asian Institute of Technology, 2003 |