A movie recommendation system via mobile phone | |
| Author | Wongsuda Supaporn |
| Call Number | AIT Thesis no.IM-02-12 |
| Subject(s) | Advertising--Motion pictures Cellular telephones |
| Note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Science, School of Advanced Technologies |
| Publisher | Asian Institute of Technology |
| Series Statement | Thesis ; no. IM-02-12 |
| Abstract | The number of mobile phone users has quickly exceeded the number of PC users. A new market has opened up in Thailand in recent years and is both exciting and innovative, since it can reach a massive number of potential customers in real time. However, this market is still under development. For it to become more interesting, a better mobile network infrastructure is needed, along with a new Mobile Commerce portal and ways to advertise which will appeal to customers. For Mobile Commerce market, the only suitable form of advertisement can only be generated through the mobile phone itself. Hence, the key tool of this study is in supplying an effective mobile advertisement that invites customers to use WAP Services. In this study, the methodology provides the appropriate conceptual model for developing and describing mobile advertisements and their composition. The model transformation lies at the center of the approached study. This work first staited with studying the flow of information of the mobile advertisement over different networks. Then a model is constructed to show the structure of the study framework. From there, each algorithm associated with the personalization of mobile advertisements is carefully illustrated. Eventually, a schema is drawn up and a prototype is built under the concept of sending the information from the Web to the WAP model. The prototype tool is shown to generate the results of a mobile advertisement generated by Java classes from the Web server and sends the information to the Short Message Service Server and finally to the user's mobile phone. Later in the implementation phase, it shows that the user has an option of accessing the WAP Service over the short message received. Thus, the mobile advertisement promotes movies in the theater, the WAP Service and the technology. The result of this application is a personalized mobile advertisement that satisfies both the customer and the theater promoting it. It also appeals to the mobile network service provider since the service is done over their infrastructure and half of the revenue assumes to be yielded to them. This study mentions various technologies currently available and how they can be used in conjunction with the Web and WAP services. |
| Year | 2002 |
| Corresponding Series Added Entry | Asian Institute of Technology. Thesis ; no. IM-02-12 |
| Type | Thesis |
| School | School of Advanced Technologies (SAT) |
| Department | Department of Information and Communications Technologies (DICT) |
| Academic Program/FoS | Information Management (IM) |
| Chairperson(s) | Vatcharaporn Esichaikul; |
| Examination Committee(s) | Haddwy, Peter;Batanov, Dentcho; |
| Scholarship Donor(s) | Asian Institute of Technology; |
| Degree | Thesis (M.Sc.) - Asian Institute of Technology, 2002 |