A hybrid approach to generating : cross-sell recommendations | |
| Author | Pham Thi Phuong |
| Call Number | AIT Thesis no.IM-02-15 |
| Subject(s) | Cross-selling financial services--Data processing Electronic commerce |
| Note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Science, School of Advanced Technologies |
| Publisher | Asian Institute of Technology |
| Series Statement | Thesis ; no. IM-02-15 |
| Abstract | The development of Internet and e-commerce gives consumers a lot of options to select among products or services available in virtual stores. However, consumers have to struggle with the glut of product and service information to make purchasing decisions. For this reason, giving personalized and cross-selling recommendations becomes important for e-commerce sites. They help online stores increase sales while eliminating information overload and gaining better customer satisfaction. Most shopping sites give recommendations for products or services within a category such as book, or movie. This thesis presents an algorithm to generate cross-selling recommendations where products and services that might belong to different categories by combining two algorithms: K-means clustering and Apriori association rules. The experiments with simulated data on the prototype show that generated recommendations are reasonable with an appropriate set of parameters. The cross-category characteristic makes the presented algorithm a nice compliment to existing single-category recommender systems. The two types of algorithm can be used together in shopping sites that sell many different types of products and services. |
| Year | 2002 |
| Corresponding Series Added Entry | Asian Institute of Technology. Thesis ; no. IM-02-15 |
| Type | Thesis |
| School | School of Advanced Technologies (SAT) |
| Department | Department of Information and Communications Technologies (DICT) |
| Academic Program/FoS | Information Management (IM) |
| Chairperson(s) | Haddawy, Peter; |
| Examination Committee(s) | Phan Minh Dung;Vatcharaporn Esichaikul; |
| Scholarship Donor(s) | Vietnamese Ministry of Education & Training; |
| Degree | Thesis (M.Sc.) - Asian Institute of Technology, 2002 |