Building congruent cross-cultural websites : design criteria | |
| Author | Roger, Julien |
| Call Number | AIT RSPR no.SM-03-79 |
| Subject(s) | Culture Web sites--Design |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-03-79 |
| Abstract | For a Website to deliver its messages or for an e-commerce Web site to deliver its global sales, careful consideration of how potentially culture-specific content is portrayed on a Web site is of paramount importance. Satisfaction and perception of a Web site vary according to different cultures (Simon 2001). The Web is intrinsically a global medium. Consequently, deciding how a Web site should express potentially culture specific content to worldwide visitors ts an important consideration in Web site design. In this paper, we will first review the concept of culture and make a focus on the dimensions of culture from Hofstede (1997). Then we will identify associated design elem.en ts, and discuss the opportunities for enhancing Web communications through cross cultural focuses in order to convert "tourists" or "browsers" to "residents" and "customers." |
| Year | 2003 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-03-79 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Swierzeck, Fredric W. |
| Examination Committee(s) | Dimmitt, Nicolas J.; Singha Chiamsiri |
| Scholarship Donor(s) | - |
| Degree | Research report (M.Sc.) - Asian Institute of Technology, 2003 |