Counterfeiting in Thailand : a case study of Christian Dior | |
| Author | Larmarthée, Aurélie |
| Call Number | AIT RSPR no.SM-03-80 |
| Subject(s) | Counterfeits and counterfeiting--Thailand Product counterfeiting--Thailand |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-03-80 |
| Abstract | Counterfeiting has progressively become a major issue developing all over the world. Asia and especially Thailand is concerned because it seems that this country has grown as one of the most important birthplaces for counterfeiting. Despite anti-counterfeit programs, the counterfeit manufacture in Thailand goes on developing, which affects prestigious brands. In addition, it can be examined that there are motivations from the consumer's point of view that push them to buy illicit goods. But is counterfeiting ethic? It may be thought that counterfeiting is a sign of flattery, but considering all the economic players involved in the counterfeit process, counterfeiting appears as an unethical practice. Some players don't respect the rules of business ethics when it comes to counterfeiting while some others are deeply affected. To illustrate the counterfeit scourge both in a literature and ethical perspective, we can refer on the experience of a company: Christian Dior. It is one of the biggest luxury product indush·ies in Thailand and obviously the company suffers from counterfeiting. As a conclusion, counterfeiting proves to be an increasing trend and a real matter of concern. That is the reason why more and more companies join together to fight against it in many ways. |
| Year | 2003 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-03-80 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Dimmitt, Nicholas J. |
| Examination Committee(s) | Zimmermann, Willi;Swierzeck, Fredric William |
| Scholarship Donor(s) | - |
| Degree | Research report (M.Sc.) - Asian Institute of Technology, 2003 |