1 AIT Asian Institute of Technology

The contribution of the tourism industry to the sustainable development in Thailand : ecotourism management case study

AuthorBornes, Marie
Call NumberAIT RSPR no.SM-03-88
Subject(s)Tourism--Thailand
Ecotourism--Thailand
Sustainable development--Thailand
NoteA research study submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, School of Management
PublisherAsian Institute of Technology
Series StatementResearch studies project report ; no. SM-03-88
AbstractThe purpose of this research is to study the contribution of the tourism industry in Thailand sustainable development. As tourism is the prime generator sector in Thailand's economy and as it covers life of majority of Thai people and communities, it seems to be an important factor to deal with. Moreover, Thailand, as many developing countries changed in numerous areas its agrarian based activity to commercial and services industries. It was an important step to the globalization but it was also brave to take this tum. Tourism sector depends mainly from international customers, even if the local tourist market is currently increasing. The ecotourism is not new in the Kingdom but it is envisaged as one of the best solution to sustain the economic and environment development of the country. Thailand does not want to lose its cultural and tradition landmarks but it has to be more and more competitive to properly involve in the global market. However as we can see in this case study, ecotourism is not yet completely mastered and needs much more improvements to overcome the problems.
Year2003
Corresponding Series Added EntryAsian Institute of Technology. Research studies project report ; no. SM-03-88
TypeResearch Study Project Report (RSPR)
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (MBA) (Publication code=SM)
Chairperson(s)Zimmermann, Willi
Examination Committee(s)Dimanche, F.; Jones, Tracy
Scholarship Donor(s)-
DegreeResearch report (M.Sc.) - Asian Institute of Technology, 2003


Usage Metrics
View Detail0
Read PDF0
Download PDF0