| Author | Wanchart Bulpakdi |
| Call Number | AIT RSPR no.SM-03-91 |
| Subject(s) | Automobile industry and trade--Thailand
|
| Note | A research study submitted in pa1iial fulfillment of the requirements for the degree of Masters of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-03-91 |
| Abstract | Toyota Motor Thailand was established to serve its parent company, Toyota Motor
Corporation as the assembler of Toyota vehicles. Throughout its four decades of operation,
the parent company has gradually increases the innovative capabilities of its TMT through the
transfer of teclmologies and knowledge. Lessening the Teclmology gap between TMT and
TMC was achieved when the project Solw1a was initiated. This project was proven to be a
success in collaboration strategy between TMT and TMC. The capabilities, which TMT has
obtained, are enabling the company to be in greater degree of involvement in car
developments. The competencies of TMT were explored by discovering the innovativeness
of the company through product listing and R&D. However, due to limitation in teclmology
and R&D, TMT is unable to develop the vehicles completely from ground up. Toyota
Technical Center Asia Pacific Thailand is the next challenge for TMT. After the
establishment of TTCAP, TMT will design, test and evaluate new models and new versions of
existing cars. The capabilities which TMT has obtained throughout its operation will enable
TMT to take on this challenge.
|
| Year | 2003 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-03-91 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Igel, Barbara |
| Examination Committee(s) | Do Ba Khang;
Singha Chiamsiri |
| Scholarship Donor(s) | Asian Institute of Teclmology
(Partial Scholarship) |
| Degree | Research report (M.Sc.) - Asian Institute of Technology, 2003 |