Customers' perception of real versus counterfeit products of luxury brands supported by a case study : Louis Vuitton | |
| Author | Lambert, Nicolas |
| Call Number | AIT RSPR no.SM-03-107 |
| Subject(s) | Luxuries--Thailand Product counterfeiting--Thailand |
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-03-107 |
| Abstract | In the context of globalization and extension of the world trade, counterfeiting appears as an emergent and growing plague for the worldwide industry. This new trend, which takes progressively an important place in the proportion of the world trade, nowadays affects a broad range of diversified industrial sectors and has some destructive effects on attacked firms. In addition, the countries implicated in the process of counterfeiting are continuously more abundant. The luxury industry is affected by this problem, and even if its proportion, in comparison with other sectors, is insignificant on a financial point of view, the devaluation of its specific attributes such as the image conveyed, shows the importance for that industry to classify counterfeiting as a primary concern. This research aims at determining to what extent the image conveyed by the luxury brand/product is impacted by the market of counterfeiting; as well as at investigating the perception purchasers and owners of authentic luxmy goods have towards fake products, and the reasons that motive them not to buy copies. Finally, those concepts are illustrated through the case study of Louis Vuitton, which also brings an overview of the methods used to fight against this plague. |
| Year | 2003 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-03-107 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Speece, Mark |
| Examination Committee(s) | Ivan, Coste; Tracy, Jones |
| Scholarship Donor(s) | - |
| Degree | Research report (M.Sc.) - Asian Institute of Technology, 2003 |